Portfolio
Websites
Brand messaging strategy and website wireframe
CAGR Ratings (Investment Platform)
Brand messaging strategy and website wireframe
datagum.com (I.T .Services & Products)
Brand messaging strategy and website wireframe
docarpentry.com (Kitchen Installations)
Brand messaging strategy and website wireframe
sarahwordcraft.com (Copywriting Services)
Sales & Landing Pages
Sales Page
For a course launch
copycollective.com (Mentoring Program )
Landing Page
Omega3 Hero (Healthcare Supplements)
The Challenge: A sceptical audience and an unknown brand
My Approach: The price is a very good offer so this is emphasised early in the page. The connection with grandchildren runs throughout the page to resonate with the target audience and help them see the transformation of using the product.
Landing Page
Kensington Cat and Dog home (Charity Donations)
The Challenge: An Landing page to encourage more people to become regular monthly donors, for this non-profit pet rescue centre
My Approach: Focusing on the benefits to the donor, rather than just the animals gives the reader an emotional connection and that their support really matters.
7 Email Sequence
Trial to paid package conversion for an Investment Platform
The Challenge: An email sequence to convert trialists to a paid subscription.
My Approach: The sequence starts with getting the trialist to engage with the platform and start using the features. Also there’s a subtle appeal to elevate their status from an experimental investor to a more serious and knowledgeable investor.
25 Email Sequence
SaaS Software Launch
The Challenge: Email sequence for a new software product launch. This included getting the audience to attend a live demo event half way into the campaign and also promote a down sell after the event.
My Approach: The campaign starts with emails that empathise with the audience, showing understanding of the challenges they face. As they warm up, the live demo is introduced with hooks for what they will learn by attending. We used a 1 month free offer to create some urgency towards the end of the campaign
5 Email Sequence
Nurture emails following a free PDF download
The Challenge: A Lead Magnet with accompanying email sequence to nurture the audience and move them towards scheduling a call.
My Approach: A downloadable PDF was created and a 5 sequence email sequence that gave further insights for the reader. Every email offered some value in it’s own rights, as well as being eye catchy and not too long. There was continuity throughout the mails, moving the audience along their journey without being pushy or too salesy.
7 Email Sequence
Sales emails for a CRM tool
The Challenge: An email sequence to accompany a 7-day trial to convert trialists to an annual subscription.
My Approach: With limited time & a multi-featured product, the strategy was to give the trialists a taster of using the tool but more focused on the benefits (personalised connects at scale, more time to work on other business needs etc). Whilst tempting to cram in all the amazing features over the week, smaller wins for the reader keeps them onboard. Testimonials were scattered throughout the sequence to build customer trust.