New Website: CAGR Ratings (Investment Platform)
The Project
Client: CAGR Ratings is a start-up company helping everyday investors track their portfolio and find new opportunities. (This was a White Label project).
Challenge: With no existing website and an evolving product, we started from scratch to map out the messaging strategy and build out the key website pages.
Solution: Three web pages that set the service apart from the competition by giving customers insight and transparency into the rating methodology.
Website: To be Launched early 2025
Stage 1: The Strategy
We developed a “one-liner” to hone in on the key messaging and build the basis for the brand message tagline. Copy from the strategy work was then weaved throughout the website pages.
Stage 2: The Wireframe
The website needed to feel clean and simple, yet give customers the depth of knowledge to build engagement and trust. Two versions were built to give the client choice.
Website Rewrite: Dale O’Connor Kitchens
The Project
Client: Dale O’Connor Carpentry is a local Kitchen Fitter in the Construction Industry. The business was looking to expand the number of kitchen installation clients.
Challenge: Website rewrite (5 pages) with messaging to convey trust and reliability from a small company, when competing with well-known brands.
Solution: Copy is focused on the ideal customer and the benefits a small local team brings to them. Clarity of how the process works along with social proof to provide reassurance & trust. The focus is on attention to detail and high value placed on customer care. This addresses a primary concern of most clients.
Website: docarpentry.com
Stage 1: The Strategy
Mapped out the Customer Journey to get inside the head of an ideal customer and ensure the copy connects with them.
Crafted a “one-liner” statement to dig into the core of the company and the solutions they provide. This then drove the theme throughout the website, keeping the messaging aligned with the target audience as well as consistent, to promote trust.
Stage 2: The Wireframe
Using words and ideas from the strategy work, each website page was drafted into a wireframe so the client could see the copy in context.
Stage 3: The Website Launch
With the wireframe signed off, the web designer implemented the copy onto the live website. Wireframing sped up this step as design elements were already signed off in draft alongside the copy, so minimal effort was required for the designer.
Website Rewrite: Datagum Limited
The Project
Client: Datagum is an I.T. Products and Services provider in the Market Data Industry.
Challenge: This is a B2B start-up company that had a basic 1 page website. With the company taking shape it was time to build out a website to showcase their services and connect with clients in the Financial Sector.
Solution: We laid out the services and products and drove home the key unique selling points that set them above the competition.
Website: datagum.com
Stage 1: The Strategy
Collaborating with the Marketing Manager and CEO, the focus was on the companies USP’s of impartiality and being able to offer complete, tailored solutions for their clients
The company already had a tagline that they wanted to keep, so we worked with that and kept the copy client focused,
Stage 2: The Wireframe
Mapping out the separate pages into a wireframe, each of the services and products could be called out with words to resonate with the intended audience.
Stage 3: The Website Launch
The Wireframe was passed to the web designer, who added design elements and implemented the copy onto the live site.
Website Rewrite: Sarah Word Craft
The Project
Client: I took my own business through my process, to write this copywriting website.
Challenge: It’s harder to write about yourself and be clear! A compelling website that clearly sets out the process was needed to show new clients what to expect working with me.
Solution: 5 Website pages to show the services on offer, the process for each project and detailed examples of previous work.
Website: sarahwordcraft.com
Stage 1: The Strategy
It’s harder to write about yourself! I mapped out the customer journey to look carefully at the issues potential clients face.
Worked on a one-liner statement to get clear and focused on the offering.
Stage 2: The Wireframe
Using words and ideas from the strategy work, I built out each page of the website in a wireframe
Stage 3: The Website Launch
Transferred the wireframe copy and images onto live website.
Sales Page: The Copy Collective (CORE+)
The Project
Client: The Copy Collective is a copywriting mentoring program
Challenge: Launching an advanced mentorship program to an audience that had already been through an extensive foundation course.
Solution: One long form Sales Page laying out all the details, connecting to pain points and aspirations of the target audience
Website: copycollective.com
Stage 1: The Strategy
Just like a full website I mapped out the customer journey, the brand message and a one-liner to focus the copy for the sales page.
Stage 2: The Wireframe
Each section of the wireframe has a specific purpose – attracting attention, informational, overcoming objectives, social proof etc.
Stage 3: The Launch
The course launches mid 2025 so the page will be created in due course.
